Marketing

Marketing includes Search Engine Optimization (SEO) in addition to finding “solutions” for your specific project. In the 21st Century of the Internet, you’ll need to have a great deal of information about how to attract visitors to your site.

SEO is important, but the parts of SEO have traded priority. In the early days it was necessary to follow some very strict guidelines. Additionally there were terms that, although still around today, never meant anything but were words that “sounded” professional. The term “rank” was thrown around by most with very little thought as to what it meant. It’s not important now anymore than it was 10 years ago.

Rank is not the same as the position in the search engines where your pages are found. Don’t get hung up on that term.

With SEO there are a few very important rules to remember. But the single most important part of marketing is traffic. If you don’t have traffic to your site you’re doing something wrong.

It used to be said that “Content is King”. That meant if your pages were perfectly optimized, you’d attain a great position in the search engines – page 2 minimum and most likely page 1. But your content had to be written very well, comply to specific criteria, and make sense to those reading the content. Even though that is important today, traffic is King.

If you successfully attain moderate traffic to your site (at least 3,000 unique visitors monthly – “unique” is 1 person counted only once per month), your site would, eventually, also attain a great position in the search engines – even if your content was not great. But how do you get traffic if you don’t apply extensive optimization?

This is where T.A. Garrison, LLC consulting is critical to your project. You’ll understand what you need, how to successfully market your project, and how to maintain your project when you go through updates or edits. Us the “Get In Touch” contact form today and send your project requirements. You’ll receive a reply in 24 hours or less.